God, atheism and…Twitter?

God, atheism and…Twitter?

I learned a few things about myself on Twitter last week. No, nothing related to marketing or building an audience. I’m certain I didn’t learn any universal truths about the platform. It all began with an unintentional discussion on Twitter. Here’s what I learned. (For those who were involved in the discussion, thank you for checking out my comments. If you like, you can skip my general ramblings and go straight to my comments on the discussion below.) Twitter-based debates are just not for me I never intended to have a Twitter discussion. But when one of my tweets—usually ignored by everyone—got picked up by a user who bashes Darwinist thought, my Twitter notifications exploded. I tried to at least make a comment on all that came in, but quickly found out that the more comments I made, the more new people wanted to get in on the conversation. This just left Red Herrings strewn everywhere, and made any meaningful discussion that much more difficult. At one point I felt like a bit of chum floating in shark-infested waters. The end result of two sessions over two days left none of us persuaded of the other’s arguments. At least that’s the way it seemed. But I can honestly only speak for myself and the two primary users I was chatting with. And then there was the splitting headache that it all left me with. I’m not sure exactly where to pin that, but it’s not something I want to repeat. Oh, one other important note I want to add. The person that retweeted me, the one that brought the...
Check your page load speed

Check your page load speed

Are your website pages up to speed? As a site owner in a competitive environment, you need every edge possible to do well in search results. Both Google and Bing have openly stated that page loading speed plays a factor in their ranking algorithms. Page speed is clearly important, and corrective action is usually a simple task.And let’s not forget how page speed plays into the user experience. When a site loads slowly, users grow impatient. By some estimates, nearly half of all users expect a page to load in two seconds or less. And an estimated 40% of users will abandon a site where pages take more than three seconds to load. Three seconds. That’s about as long as it will take the average reader to read this sentence. (Did you time yourself?) If that’s not enough to make you take another look at your site, consider that mobile users are even more demanding. Your website should not only load quickly on mobile devices, but it should be designed to deliver an optimum user experience, whatever screen size it appears on. So go ahead…enter a page on your site and see how it performs on both mobile and desktop by Google’s standards. How does your site measure up? Enter a URL for any page on your site and find out! Need any help fixing your page speed? Get in touch with me today. I’d be glad to help get your site up to speed.   Check your...
Twitter reply or mention: what’s the difference?

Twitter reply or mention: what’s the difference?

Have you been sitting in your easy chair too much lately, pondering the subtle differences in how to respond to someone via Twitter? No? Good. Perhaps your real-world social life is healthier than mine. But for those of you wondering whether to use the Twitter reply or mention, and how they differ…well just kick back the recliner and take a few minutes while we go over when to use each one. You might have come across an occasional tweet from someone in your twitter feed that looked a bit odd. They mentioned another user, and you noticed a period just in front of the username. What’s that all about? That’s someone paying attention to the difference between a reply and a mention, but in a way that has caused a lot of the confusion, I think. Let’s look at an example tweet so we can define terms. The Reply Here, Marji sent me a quick “thanks” for tweeting about Bill’s interview of her in Inc. Magazine online. Notice that the tweet begins with my username, and nothing in front of it. When a tweet begins with a username, it’s considered a reply. This type of reply is considered public…sort of. It’s not private like a direct message, where only Marji and I would have seen it. But it will only show up in the home feed of users who follow both Marji and me. Now…I consider Marji a real social media pro. If you’re interested in using social media for your brand and not following her already, you should fix that now ( @MarjiJSherman ). It’s clear that she...
Twitter makes tweeting…easier?

Twitter makes tweeting…easier?

Twitter let the world know yesterday that they’ve made it easier to tweet, apparently by putting the input bar at the top of the home page timeline. In a characteristically flash-mob fashion, 95% of all Twitter users simultaneously said, “Huh?” As of early 2014, 75% of Twitter use occurred on mobile devices, which are not affected by this change. It’s only speculation, but my guess is that number has likely risen over the last year, as more teens acquire smartphones, promising they won’t crack the screen anytime soon. That number is sure to fluctuate, however, as teens begin finding out that adults use Twitter as well. Add to that the number of non-mobile users that prefer third-party solutions like Hootsuite or Tweetdeck, and suddenly my 95% appears at least as sound as political polling numbers in October. Whatever the number, it’s clear that most Twitter users are unaffected by this change. And the few who are, well…the fact that I don’t remember where the input bar was previously is a pretty good indication that it was already quite usable, and that this “improvement” fits neatly into the if-it-ain’t-broke category of fixes. If anything, it may seem more of a “me too” move with negligible improvement.    ...
Keep track of your stuff with Tile

Keep track of your stuff with Tile

Here’s another “why didn’t I think of that” moment. This new bit of tech wizardry helps keep track of your stuff. When technology can alleviate some of life’s aggravations, you know it’s a winner. The new Tile app, from the San Mateo, CA company of the same name, helps you keep track of “all the things you can’t stand to lose.” A small white…well…tile, about half the size of a credit card, can be attached to any of the small things you tend to misplace or just can’t afford to lose. If the item goes missing, you can use your iOS device (Android is still in the works) to locate the lost item quickly. The effective radius of your lost item needs to be within 100 feet to get a signal. But if it’s not that close, the Tile app remembers the last place where the Tile checked in, and you can go back there to look. Brilliant. And once the use of Tile is as ubiquitous as the cell phone itself, every Tile user in the world can help you find your lost or stolen item. Of course, if the use of the Tile becomes that widespread, tech savvy thieves might make sure you find your Tile by itself in a ditch. Still, it’s worth the effort, as criminals aren’t always that...