Blogging about…

Tips, news, and thoughts about design, development, content marketing, social media and everything else that goes into building and maintaining a great web presence.

…and the occasional post that is completely unrelated to any of that.

Check your page load speed

Are your website pages up to speed? As a site owner in a competitive environment, you need every edge possible to do well in search results. Both Google and Bing have openly stated that page loading speed plays a factor in their ranking algorithms. Page speed is clearly important, and corrective action is usually a simple task.And let’s not forget how page speed plays into the user experience. When a site loads slowly, users grow impatient. By some estimates, nearly half of all users expect a page to load in two seconds or less. And an estimated 40% of users will abandon a site where pages take more than three seconds to load. Three seconds. That’s about as long as it will take the average reader to read this sentence. (Did you time yourself?) If that’s not enough to make you take another look at your site, consider that mobile users are even more demanding. Your website should not only load quickly on mobile devices, but it should be designed to deliver an optimum user experience, whatever screen size it appears on. So go ahead…enter a page on your site and see how it performs on both mobile and desktop by Google’s standards. How does your site measure up? Enter a URL for any page on your site and find out! Need any help fixing your page speed? Get in touch with me today. I’d be glad to help get your site up to speed.   Check your...

Twitter reply or mention: what’s the difference?

Have you been sitting in your easy chair too much lately, pondering the subtle differences in how to respond to someone via Twitter? No? Good. Perhaps your real-world social life is healthier than mine. But for those of you wondering whether to use the Twitter reply or mention, and how they differ…well just kick back the recliner and take a few minutes while we go over when to use each one. You might have come across an occasional tweet from someone in your twitter feed that looked a bit odd. They mentioned another user, and you noticed a period just in front of the username. What’s that all about? That’s someone paying attention to the difference between a reply and a mention, but in a way that has caused a lot of the confusion, I think. Let’s look at an example tweet so we can define terms. The Reply Here, Marji sent me a quick “thanks” for tweeting about Bill’s interview of her in Inc. Magazine online. Notice that the tweet begins with my username, and nothing in front of it. When a tweet begins with a username, it’s considered a reply. This type of reply is considered public…sort of. It’s not private like a direct message, where only Marji and I would have seen it. But it will only show up in the home feed of users who follow both Marji and me. Now…I consider Marji a real social media pro. If you’re interested in using social media for your brand and not following her already, you should fix that now ( @MarjiJSherman ). It’s clear that she...

Twitter makes tweeting…easier?

Twitter let the world know yesterday that they’ve made it easier to tweet, apparently by putting the input bar at the top of the home page timeline. In a characteristically flash-mob fashion, 95% of all Twitter users simultaneously said, “Huh?”

Yeah, it’s the content

Content is what engages your site visitors. It’s the text that keeps them reading, the pictures that pull them in. It’s the audio and video clips that inform and entertain them. It’s also the magic juju that gets search engine love. Content is the lifeblood of a website. Without a consistent flow of quality content, your website is just a billboard on the outskirts of a ghost town.